Our Founder
Believe Apparel was founded by Sydney Lavarnway, a two-time Team USA member, former national champion, and accomplished karate athlete whose journey has been shaped by years of dedication, discipline, and competition. From earning her black belt at just 12 years old to competing internationally, Sydney learned firsthand that resilience, hard work, and belief in yourself are essential to overcoming challenges and reaching your goals. Through Believe Apparel, she brings those values to life by creating meaningful apparel and everyday products that inspire women—especially female athletes—to embrace their strength, dream bigger, and believe in their potential.