• Our Story

At Believe Apparel, our mission is to empower girls and women to take charge of their lives and pursue their dreams. Our designs are inspired by strong female athletes, and our apparel is created with a focus on quality and comfort, with a range of stylish and comfortable pieces perfect for any occasion. We are proud to be a woman-owned business, and we believe that believing in yourself is the first step to achieving success. Join us on this journey, and you’ll discover a community of strong, inspiring women who believe in themselves and their goals and support each other. Whether you’re looking for a t-shirt, tank top, leggings, or any other type of apparel, Believe Apparel has something for you. Shop our selection today and show the world that you believe in yourself!

Our Founder

Believe Apparel was founded by Sydney Lavarnway, a two-time Team USA member, former national champion, and accomplished karate athlete whose journey has been shaped by years of dedication, discipline, and competition. From earning her black belt at just 12 years old to competing internationally, Sydney learned firsthand that resilience, hard work, and belief in yourself are essential to overcoming challenges and reaching your goals. Through Believe Apparel, she brings those values to life by creating meaningful apparel and everyday products that inspire women—especially female athletes—to embrace their strength, dream bigger, and believe in their potential.